Armani Exchange

We are Italian entrepreneurs with a passion for fashion, with decades of experience in the retail sector.
We have numerous stores in Italy, all of which are multi-brand.

In 2014 I decided to leave Italy and moved to Bulgaria.

Prime RD ltd was born in 2016, and we open our first shop, just to test the market. After a year the second, we were finally able to create our boutique as we wanted it, in a space of 350 square meters and in the center. All this until 2020, where everything has changed due to the pandemic (needless to explain it to you, we have all been there).
Thanks to free time (given the closure of the shops) we started to explore the online market and to sell on platforms dedicated to fashion.

The decision came almost immediately, we had to open our website online.
So Stile IFS (Italian Fashion Store) was born, with the desire to combine the practicality and convenience of the online store with the experience you have when entering a physical store.
This will be a very social site, our mission will be to satisfy you in everything (if possible of course) so, subscribe to our newsletter, not only to receive discounts and info on new arrivals, but also to communicate
directly with us, you can propose purchase prices, request items or brands that we do not have, interact with us at 360 degrees. Contact us via the dedicated email or if you prefer directly via the chat on our site or on our facebook and Instagram channels, wherever you prefer.

In summary, help us become your favorite store, indeed, your favorite STYLE .

There will be numerous campaigns to reward our most loyal customers with discounts and vouchers, but also with the issue of VIP cards with Permanent discounts, even if the product is already discounted with the VIP CARD you will still be entitled to your discount, but this we will deepen it later.

Important:
Currently all our products are shipped from Italy, and therefore also returns will have to be sent back to Italy, but we are trying to structure ourselves in other countries to optimize both the speed of shipments and to make them cheaper.

I hope to see you subscribed to our newsletter soon and I remind you that ...

Fashion is for everyone .... The class is for a few .... STILE is yours alone!

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Armani Exchange

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